Most digital problems aren't digital problems. They're clarity problems — in positioning, in product logic, in how a business actually works — that happen to surface online.
I've spent years building at the intersection of those things: enterprise platforms, product strategy, brand systems, SaaS architecture. The technical layer and the strategic layer have always been the same conversation for me.
Currently: founder of CureX Digital, a systems-led digital practice, and Eluneflow, a patient assessment platform built for the hybrid wellness clinic market. Both came from seeing a gap clearly — and knowing how to close it.