This project is a collaboration between ØYA Festival and Fretex, creating an interactive campaign website where users could explore clothing collections donated by ØYA artists. Built with a small team of developers, I contributed to designing and developing a lightning-fast, responsive site that utilized Next.js, Tailwind CSS, and Framer Motion for seamless animations and harmonious movements across pages. This campaign successfully engaged younger audiences, increased Fretex’s sales, and strengthened its reputation as a leader in sustainability.

Challenges:
- Create a highly interactive and engaging website that showcased ØYA artists’ donated clothing.
- Build a site that appealed to a younger audience while promoting sustainable practices.
- Develop smooth animations to elevate user engagement without compromising performance.

Solutions:
- Designed and implemented a static website using Next.js and React for performance and scalability.
- Styled with Tailwind CSS for a modern aesthetic and responsive layouts.
- Integrated Framer Motion to create dynamic and seamless animations that captivated users.
- Added interactive components to make exploring the collections fun and engaging.

Outcome:
- The website won 3 awards, including Gulltaggen 2023 Websites Bronze and Best Influencer Marketing Silver.
- Achieved a significant increase in Fretex store sales and customer engagement.
- Enhanced ØYA and Fretex’s reputation as innovators in sustainability and digital campaigns.